Digital Marketing guide Chapter 1: - Online opportunities Chapter 2: - your initial steps in online success

Chapter 1: - Online opportunities

Today our online experience is not just limited to checking updates. The online world is very much part of our daily lives, from having daily conversations with family and friends, discovering new destinations and researching things we can do locally.

As the time spent in online increases so do the digital opportunities available. The online experience is continuously evolving thanks to online businesses and app developers who find new innovative ways and help us shop, and connect.

So, if you own a business yourself or would like to work for one, now it’s a great time to jump and get involved in this digital world.

Whether its content marketing, online advertising, mobile marketing or selling products online.

 

·       You’ll we learning how to build an online business strategy

·       Improve how a website ranks on search engines

·       Use analytics tools to understand online performance

Major considerations: -

The first is scope – web, mobile, social..there are so many options where do you want to start and where do you want to go.

Next is technology and content – decide if you’ll handle the technical and creative aspects of your site.

Finally Cost and Time – set a realistic budget and achievable schedules with clear milestones.

 

Chapter 2: - your initial steps in online success

Focus-

1.    Your online goals

2.    Building your online presence

3.    Marketing your online presence

4.    Analyze and adapt

 

1.    Your online goals

·       Identifying customer profiles

·       Creating adwords campaigns

·       Listing your business in local online directories

·       Connecting to customers

·       Turning visitors into paying customers

 

2.    Building your online presence

·       Local listings, websites, mobile apps, and social media

·       Google my business (local online directories) -> no website required

·       Facebook page (social media site)

·       E commerce

·       Mobile app or all of the above

3.    Marketing your online presence

Paid search, social, email marketing, other websites, engage, interact, feedback (reaction).

Search engines

1.     SEO

Search engine optimization helps you promote your business in the unpaid search results.

 

2.SEM

Search engine marketing lets you buy ad space in the search results

·       Display ads

Social media sites

4.    Analyze and adapt

·       Setting realistic expectations

·       Tracking your results (use analysis)

·       Adapting to changes in technology and industry

Analytics

§  Measure what you are doing, and make working

§  Tracking what people are doing on your site

§  Make sure your online world is kept up to date 

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