How to do Social Media Platform Analysis?

How to do Social Media Platform Analysis?

If you want to get started with how to do social media platform analysis, this place would be a great start for you.

If you are doubting whether it will be worth it or not, well! It would be even more than that.

Getting your business online is a big step, but you must know that what are the tools and techniques that you have to follow in your daily analytical routine in order to succeed.

I’ll be guiding you with my own analysis short study on how to do platform analysis using Instagram.

There are multiple channels in this online era but you have to choose the one which is convenient, easy going, and handy to you, it is simpler or not and if you can carry out the analytical part on that online platform or not.

Effectiveness and efficiency should also be considered side by side cost and time the vital factors for any business.

There can be any platforms you can use either Facebook, twitter, Instagram, and other social media handles.

So how to start

I choose Instagram platform, so I’ll be showing all the essential tricks I used in this platform, if you choose other platforms, you can even apply these small and picky tricks there too.

Account: FoodIsland

Username: @foodisland1

      

Step #1

would be to choose a catchy and interesting, creative username for your business account. Here’s another thing if you are willing to make an account for your business then go for business account not personal account. As business account gives you more professional tools to analyze how your business is going in social media platform. Personal account is being basically used by non-professionals or to communicate informally. Business account is now professional account.

 

Social media analytics is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn and Twitter. It is commonly used by marketers to track online conversations about products and companies. Social media analytics also defined as, “the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making.”

Process

There are three main steps in analyzing social media: data identification, data analysis, and information interpretation. To maximize the value derived at every point during the process, analysts may define a question to be answered. The important questions for data analysis are: "Who? What? Where? When? Why? and How?" These questions help in determining the proper data sources to evaluate, which can affect the type of analysis that can be performed.

   

Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos to their service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username.

Instagram lets registered users upload photos or videos to the service. Users can apply various digital filters to their images, and add locations through geotags. They can add hashtags to their posts, linking the photos up to other content on Instagram featuring the same subject or overall topic.

 

#Step 2

   

       

 

Before creating your professional account, you must know what category your business is onto.

For example, I chose the category of food. But food itself is a big title I have to choose a specific category in which I have to run my business so I chose food blog. This step comes before step 1 but after creating your professional account you might have to mention under the description of your page.

 

#Step 3

After selecting your category, you must know objectives of choosing this category, as said earlier that these basic steps must have been discovered while establishing a business. But you should know the objectives

Of choosing this platform, why you choose this platform? What you want to discover? What areas you want to measure?

Like.

Objectives of choosing this category

    

#Step 4

Know your Target audience

     

Know your competitors

There is now edge to which there is no competition. Competitors are everywhere

There might be some who have existence since so long and there could be startups. Well comparing with enduring ones would not be wiser decision, look to the startups, look onto new ventures and their new strategies, their assimilating and business conduct techniques, their strategies and etc.

#Step 5

Using Good Content Strategy

What content strategy means?

•  It is a strategic approach to managing content as an asset, with a quantifiable ROI.
• Your content has to be awesome. It has to be truly helpful. It cannot be about you. It has to be about your customers’ wants and needs.

     

 

Use # hashtags, location and the right content, mention other pages links- references to your pages and posts, write an interesting Bio about your page, like what services does it offers.

There are many applications from where you can get trending hashtags, and from where you can increase your profile reach, post reach, and profile visits.

 

#Step 6

Analytics helps you understands in a wider way where your business stands into an online world.

Since you can know your profile reach, impressions, you can know conversions, you can what your CPC, impressions, growth and longitivity.

 

Analytics of the page

Here you can see how you can use Instagram analytics.

   

 

Below are the conclusions which were drawn by me on this Analysis.

▼   Food blogging and foodstagramming has modified the ancient feeding expertise.

▼   Sharing photos of the food we have a tendency to area unit consumption alone removes a facet of loneliness whereas consumption, and helps connect folks through social media.

▼   Foodstagramming could be a type of self-expression.

▼   Comments and likes on social media pages provides positive support and social reinforcement

▼   In short amount of your time, we've achieved exponential heights.

▼   Primary focus was on youth audience.

▼   Mission is to supply food trends and nutritionary tips.

▼   Quality content

▼   For higher growth we are able to remodel it to a business venture.